The Alton Watch Collection

Because a watch isn’t supposed to be a once-a-week thing, but an everyday carry, it was important to us that the Alton collection had a rugged feel while still looking good with a blazer. Which really turned into a design that finds harmony between opposites. Brushed & polished steel. Features & simplicity. Gray neutrals & Gold tones.

10 ATM Water Resistant

The 10 ATM classification means each timepiece is tested and able to withstand 10 times the normal atmospheric pressure at sea level. Ensuring it can handle anything from showering after a workout or snorkeling on a holiday.

Surgical Grade Stainless Steel

All metal parts of the watch are surgical grade 316L stainless steel. It’s ultra resistant to corrosion, salt water, sweat and every day wear and tear.

Switch Straps In Seconds

Because every day is different, the leather straps in the Alton collection all have a quick release feature. So switching between colours takes literally seconds.

The Entire Collection

A total of 26 potential new favourite watches. Every timepiece is delivered in a beautiful Lucleon watch box, perfect for safe keeping.

Genuine Leather Straps

Made from top grain leather, the straps are breathable and solid. As with all genuine leather, it’ll slowly adapt and shape itself to its surroundings. In the same way the straps will slowly adapt to your wrist. Every day getting softer and more comfortable than the day before.

New Day, New Colours

With extra straps, you can instantly switch between colours, depending on the day's outfit. Below you can see all the extra strap options.